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Numerology is the science of ascribing numerical value to sounds and accurately gauging the powers associated with the sound based on its numerical value.

The sound or name of a person or business largely influences others’ perception. It is also possible the person with a specific name gets certain characteristics simply because of the name. The names of business have effect on the minds of people – both as employees and as customers. Some business names are easily recognizable and are kept in the minds of people, while others are not.

Numerology in Indian astrology explores the options of removing the negative effects on persons or businesses by making small modifications.