The branch of Ayurveda that deals with the beauty of women is called lavanya soothra or the aphorisms of beauty. According to Ayurveda, lavanya or beauty is within the woman and is not disguised by any amount of makeup or masks.

There are a whole lot of natural materials available for the safeguard of beauty. Henna, aloe vera, hibiscus leaves and flowers, rosewater, sandalwood paste, turmeric, etc are all examples for natural beauty enhancers and protectors of natural beauty.

There are many natural materials that keep the skin glowing and removing any scars or marks.

Modern women don’t have the time to prepare a turmeric paste or a sandalwood paste to apply on their hair. They also don’t have the time to boil henna in coconut oil to prepare their hair oil. Thus come many Ayurvedic companies that offer beauty care products under Ayurvedic and herbal labels.

Ayurvedic cosmetics produced from natural products only are mostly beneficial to skin and don’t cause any side effects. However addition of chemical preservatives can spoil the cosmetic. Chemical cosmetics mostly are harmful to the skin in the long run.

Ayurvedic skin care is not limited to application of herbal pastes or shampoos. Healthy diet also plays a significantly important role in Ayurvedic skin care. Drinking two liters or more of water daily can help supple the skin. Including lot of leafy vegetables, carrot, milk, fruits, nuts and seeds in your diet enhances the appearance of skin. Packed, canned, processed, refrigerated and leftover food is harmful to skin.

Keeping mind fresh and happy is another method of keeping your with a youthful glow. Worries cause wrinkles on skin, which are not easily reversible.

Ayurveda has presented before humankind, a set of effective cosmetics and beauty care directions. If keeping a close watch on the traditional lifestyle of average Indian people, one can find a holistic approach towards life, which is solidly based on the principles of Ayurveda.

There is a variety of herbs, flowers, leaves, etc for beauty care purposes.

Some Ayurvedic beauty care herbs are listed below

Dried manjal (Turmeric – Curcuma longa) is made into a facial paste is used by average Kerala girls and women for a glowing face skin and to naturally avoid facial hair. Same is the thing about Kasthoorimanjal.

Mailanchi – is a world renowned herb, known as the best fix for burns, to prevent cracking of nails and keeping them healthy and beautiful, prevents itch, scabies, blisters on skin, pimples and promote youthful hair growth – you may be using the herb in another name called henna (Lawsonia inermis).

Neem – known as the best naturally available detoxifier and anti-parasitic, among many other things, neem oil is used to cure skin disorders.

Hibiscus – yeah, the same lovely red flower and the leaves of its plants, when crushed and mixed with water becomes a great natural shampoo, thoroughly cleaning the hair and scalps.

Aloe vera – cosmetic companies around the world have become dependant on this wonder herb, you know why.

Kayyonni (Kayyoni (Eclipta alba/eclipta prostrata), used in the preparation of hair oil from coconut oil, forms an important herb to offer darkness and thickness to hair and a cool head, means it gives a cooling effect to your head.

Ayurvedic beauty care is not just about using some herbs, preparations or oils, but also the entire lifestyle, which must revolve round dinacharya (or healthy Ayurvedic daily routines) and rithucharya (lifestyle routines right for the season). it is applicable to everyone and you must stick to certain healthy routines like waking up before sunrise, taking nutritious food, applying reasonable levels of physical exertion, etc are a few among the general directions.

KeralaAyurvedics.com takes a moment to salute a successful lady entrepreneur who spread word about Ayurveda around the globe. Her forte is Ayurvedic beauty care, leading the wave, managing a $100 million company with 450 herbal beauty care products and 650 franchise beauty clinics in 104 plus countries.

Shahnaz Hussain has been conferred with several awards for excellence in business and promoting Ayurveda around the world. Indian Government has conferred her with civilian recognition, Padma Shri award in 2006. (News: http://www.hindu.com/2006/01/26/stories/2006012616481600.htm)

In her career of 30 plus years, Shahnaz Husain has got big names like late Princess Diana, novelist Barbara Cartland etc in her portfolio of customers.

Her widely repeated quote, “I do not sell products. I sell an entire civilization in a jar” gives an idea to importance she attaches to her business.

Ayurvedic beauty care and Ayurvedic health care goes hand in hand. Shahnaz Hussain noticed the harmful effects of chemicals on skin and body while she was studying cosmetology in Iran. The search for an alternative to chemical cosmetics attracted her to Ayurveda.

With her experience in cosmetic beauty care practices in London, Paris, New York etc has planted in her the need of easy to use and apply Ayurvedic cosmetic products. Her career as an entrepreneur kicked off with her opening a salon at her house in Delhi in 1977.

She later extensively studies Ayurvedic text and extracted Ayurvedic treatment methods for skin diseases and herbal combinations that keep skin and hair healthy and glowing. Shahnaz Husain brand of company still is privately owned.

The company grows herbs to manufacture Ayurvedic cosmetics. Shahnaz Husain franchise beauty care and Ayurvedic anti aging clinics has put Ayurvedic beauty care firmly on world beauty care market.